The Case For No Frills

As its name suggests, sustainable fashion label Sans Faff is doing away with the glitz that fashion is typically associated with. Founder Brandy Dallas shares how she’s encouraging responsible consumption, one wardrobe essential at a time.

- Valerie Wong

She’s roughed it out as a human rights activist, worked in a cotton textile mill in Punjab, and lived the glam life in Singapore as marketing manager of a luxury jewellery brand. But Brandy Dallas gave that up to start her own sustainable fashion label after she had an epiphany while on a surf trip to Canggu, a village in Bali, Indonesia, in February 2019.

“I suited up and started paddling out to the break, but I soon found myself completely covered in garbage. I had a large black plastic bag caught on my foot, along with sandals, bottles and food wrappers. When I jumped off my board, I felt the rubbish move with the waves around my legs, and it was in this exact moment that I reached a tipping point. I headed home and re-evaluated everything, from the plastic in my fridge to the clothes and materials I had in my wardrobe,” says the 31-year-old, who’s based in Singapore. That, coupled with her struggles to find sustainable womenswear essentials at an affordable price point, prompted her to launch chic minimalist label Sans Faff in February this year.