Modern, casual, versatile, the house’s fine jewels have been reimagined by its new artistic director for watches and jewellery.
Designer logos don’t come much more recognisable than Louis Vuitton’s interlocking Ls and Vs, quatrefoils and fourpetalled flowers.
Introduced and patented in 1896 by Georges Vuitton, son of Louis, as a way to prevent counterfeiters from ripping off the family’s trunk designs, the monogram has since become the house’s ID – and it’s on almost everything Louis Vuitton. As an exercise in branding, it’s a master stroke.
But like all successes, it has also created conundrums: How does one inject freshness into something everyone knows? How does one make people look at it with new eyes?
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Esta historia es de la edición July 2019 de Her World Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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Heritage in a Bottle
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Is my adult acne caused by hormonal changes?
Quinn Chen answers.
BEST IN CLASS
MOVING AWAY FROM INTRODUCING ENTIRELY NEW PRODUCTS, BRANDS SUCH AS SHISEIDO, CLE DE PEAU BEAUTE AND SULWHASOO HAVE CHOSEN TO GO BACK TO THE DRAWING BOARD TO ELEVATE TRIED-AND-TRUE FORMULAS. THESE ICONIC CLASSICS ARE MORE EFFICACIOUS AND LUXURIOUS THAN BEFORE.
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ACTS OF SERVICE
Beauty brands are enticing customers with a range of in-store treatments and services that offer expert tips, demonstrations and pampering.
November favourites
Here are some of the must-haves you will not regret adding to your beauty shelf.
Against the rules
Step into the dark side with grunge-inspired moody tones and smoky, smudgy eyes.
Is it ever a good idea to engage in online discourse?
Sarah Bagharib answers.
GO WITH THE FLOW
Half a month in Mongolia living with nomadic families and exploring the country's storied beauty taught senior advertising strategist Uli Chan the beauty of impermanence.
