Coffee As A Way Of Life

In 1986, NESPRESSO pioneered the simple yet revolutionary concept that anyone could create the perfect cup of coffee. Today, the brand is synonymous with global coffee culture, and launches in the Philippines this year

- Sara Siguion-Reyna

Making a cup of espresso coffee at home seems like a no-brainer nowadays, but during the 70s, the idea seemed impossible. Back then, a trip to a restaurant was needed, or if accuracy was the desired taste, then a trip to Italy would have been necessary. in the 1970s, a Nestlé Research and Development team stumbled on the idea that it could be possible for anyone at home to make good espresso coffee. All you needed was quality beans and a good machine.

NESPRESSO SA was founded in 1986 with a skeleton crew of five employees who launched the first four grand Crus: Capriccio, Cosi, Decaffeinato and Bolero (now Volluto) in selected test markets in Italy, Switzerland and Japan, along with the first iteration of the NESPRESSO machine, which included a handheld capsule holder mimicking the traditional barista movement. in 1995, the brand began to break even and turn a profit, and in 2004, the biggest brand innovation was introduced, with the essenza machine that included the top-loading, drop-in capsule scheme, influencing all future NESPRESSO machine designs. today, the brand is the leading influencer in global coffee culture, with yearly releases of grand Crus, machines, and boutiques in New York, Munich, Sydney, and one soon to open in the Philippines.

DELIVERING THE ULTIMATE COFFEE EXPERIENCE