One-size-fits-all skincare is fast becoming a concept of the past, as research has shown that 75 percent of us are using the wrong beauty products for our skin. Here, we unveil six brands that are shaking up the customised skincare business.
Accessible customised skincare, in its various forms, isn’t just a passing fad. “How we deliver personalisation for a mass audience is a big talking point for everybody in the industry. And it’s not going to go away anytime soon,” said Dr. Jo Watson, No7 Colour Scientist for Boots UK. In the past, skin was merely categorised into three types – dry, oily or combination. This one-dimensional blanket approach just won’t do anymore. Everyone’s skin is different, with unique needs that change over the course of life, from exposure to different environments.
Skin therapist Amy Erbacher agrees that an individualised approach is now the way to go after dealing with so many “confused” skin types in her practice. “I’m seeing more people with sensitised skin. People self-diagnose through the internet or beauty counters, thinking they have a particular symptom, when it may be something internal. Or they could be applying a product with ingredients too harsh for their skin (like fragrances, colour agents and preservatives),” she explained.
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Esta historia es de la edición October 2017 de Marie Claire Malaysia.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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