Brian Wright, Director of Business Development, Santa Monica Travel & Tourism, elaborates on what makes Los Angeles’ beauteous beach city a place of interest for discerning travellers.
Situated between the Pacific Ocean and Los Angeles, Santa Monica offers the ultimate Southern California experience. Besides its beautiful beach and year-round warm weather, its proximity to the greater Los Angeles area makes Santa Monica the ideal base for vacationers and business travelers alike. Travelling to India for the Seventh Brand USA India Mission, Santa Monica Travel & Tourism, Director of Business Development (SMTT), Brian Wright talks about Los Angeles’ beach city Santa Monica, a charming seaside town with all of the culture, events and urban amenities of a bustling metropolis.
You are currently serving as Santa Monica Travel & Tourism’s Director of Business Development, leading the sales team on strategic, tourism-related initiatives to increase visitation from key feeder markets as well as group sales. Kindly tell us briefly about your role.
Santa Monica is a highly desired international destination. About 60-70 percent of our overnight stays here are international-based. We have a high potential for international visitation coming into Santa Monica. We are Los Angeles’ beach city. My role is to promote Santa Monica domestically in the United States and also internationally, which includes Canada and other markets around the world, India being our newest market.
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Esta historia es de la edición November - December 2018 de MillionaireAsia India.
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