David Dubois, Associate Professor of Marketing at INSEAD speaks about the importance of combining technology with luxury and the strategic partnership between INSEAD and Luxury Tech Fund.
Gone are the days when cutting-edge technology used to be a luxury. These days, technology has evolved into a necessity. Having leapfrogged the human society into another league altogether, it is impossible to imagine a world bereft of it. From banks and retail outlets to hotels as well as infrastructure – every single industry is dependent upon machinery and other devices. The otherwise technologically reluctant luxury sector too seems to have fallen prey to its charms. Digital innovation labs, personalisation, virtual dressing rooms, augmented reality, are only few of the many ways in which technology enhances the luxury sector. Some of the savviest brands are embracing technology to reach consumers months before products would otherwise have become available. Read on to discover why technology is the way ahead for luxury.
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Esta historia es de la edición July-August 2018 de MillionaireAsia India.
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Esta historia es de la edición July-August 2018 de MillionaireAsia India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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