The Eternal Sparkle
MillionaireAsia India|January/February 2018

Stephen Lussier CEO, Forevermark and Executive Vice President of Marketing, the De Beers Group of Companies, divulges what makes diamonds so precious

Rama Ahuja
The Eternal Sparkle

According to Stephen Lussier, India is a bright, shining spot in the diamond industry. He is confident about charting an upward growth trajectory in the country in 2018 to the tune of approximately 30 per cent based on the fact that India has been expanding its market share continually for the past five years.

What makes diamonds special according to you? 

Diamonds are unlike anything else on this planet. The youngest diamond is at least a billion years old and it will last forever. It is this sense of timelessness which allows you to create your own heritage and an enduring legacy that you can pass down through generations, that sets diamonds apart.

What sets a Forevermark diamond apart from other diamonds? 

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