It has been a busy past few months for the founder of YU televentures, Rahul sharma. He launched arguably the most powerful phone ever made by an indian brand, the YU YUTOPIA married one of bollywood’s most famous actresses, and then released the YUNICORN with a whole new design language and UI. Nimish Dubey met him when he finally had some breathing space to find out more about yu’s journey and plans for the future.
It has now been almost a year and a half since YU came into existence. How has the journey been so far?
It’s been a defining journey. We have attempted newer products, categories and learnt a lot from consumer feedback over all these months. We started the planning for yu much before the entry of the Chinese handset manufacturers. As a parent firm, Micromax had shown that it could handle competition from the best in the world, and still continue to create a leadership position for itself. The whole idea with yu was to provide a different set of services to the consumers and when we say services on yu, we wanted to come up with something disruptive. Over the course of one year, we have stood by the vision that empower users with technology that lets them have unparalleled freedom to write their own rules. yu is an enabler that allows you to do more than you thought possible and express your innate creativity. With yu, one doesn’t just simply follow; after all you are the creators of this world. YU PLAY GOD!
We have had some great achievements in the year 2015. YUREKHA our first smartphone became the most searched smartphone of the year as per the Google annual report on search trends in India. We announced our foray into software services with the launch of our ambitious project ‘Around yu’ and achieved a global first in the smartphone industry. Around yu has received phenomenal feedback from our consumers and media alike.
YU started out as an online-only brand but we now see it moving offline as well. What caused this change of approach and how has the response been to the brand offline?
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