132 Minutes With Jon Pichaya Ferry
New York magazine|June 05 - 18, 2023
The proprietor of Brooklyn's bones emporium promises it's not creepy to collect human remains
By Bridget Read
132 Minutes With Jon Pichaya Ferry

The small bright showroom is tucked inside a graffiti-covered Bushwick warehouse. The furniture is mid-century modern. A bergamot-and-lavender candle is burning. “Our motivation was, How could we do things differently?” the young CEO in a blue chore coat says. The space is your typical direct-to-consumer start-up headquarters complete with earnest disrupter, except the products being disrupted aren’t sheets, mattresses, glasses, or bed frames. They are human bones: a tooth for $14, a vertebra for $50, a 19th-century skeleton for $6,600. On one wall hangs a massive collection of spines arranged in an ombré pattern; on the other, a Jo Malone diffuser sits atop a display case of skulls.

Jon “Jon Jon” Pichaya Ferry, a lanky 23-year-old, is shaking up the bones business. His company, JonsBones, sells “responsibly sourced human osteology,” a.k.a. human bones, and he wants to destigmatize a creepy industry, he says. He’s kind of a nü-goth bones-lifestyle influencer, greeting me at the appointment-only showroom one warm afternoon in May wearing a sterling-silver spinal-cord earring and a skull ring, which are available for purchase in the “Wearables” section of his sleek, Warby Parker–esque website.

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