How the proudly personally privileged NELL DIAMOND convinced so many women to wear PAJAMAS in public.

WAKING UP FROM THE NAP DRESS

- MATTHEW SCHNEIER

IT IS BARELY 8:30 ON A BRISK winter morning, the city still on the groggy rise, but Nell Diamond, who is building an empire on the desire never to leave bed, is unmistakably up. Peppy and personable in a red tartan Prada puffer, she had asked that I meet her here, at a Tuscan-themed café near her townhouse in the West Village, before she deposited Henry, the 5-year-old at her side, at his nearby school and then off we'd march to her office. She’s smiling and unharried, effortlessly embodying the agile dream of the entrepreneurial Manhattan mom in perfect control of the morning schoolwork shuffle. She collects her cappuccino and slips a hand to Henry, who tells me that he has already been fed and watered: “Eggs and prunes and orange juice.”

Diamond is the founder and CEO of Hill House Home, the direct-to-consumer brand she launched in 2016 to offer nesting millennials cozily traditionalist linens their Wasp grandmothers might recognize (damask in flowers, embroidered with their monograms). She named it after the Nantucket family beach house where she spent her summers growing up.