Inside Patanjali's Business Slowdown
SOCIETY|September 2018

A company growing by more than 100% every financial year if suddenly hits a zero growth mark definitely draws attention and curiosity among consumers and analysts. Baba Ramdev's Patanjali has been hit by a similar fate. We dig find out the details.

Rahulpaul
Inside Patanjali's Business Slowdown

The last decade has seen volatile economic turmoil like no other. But in this scenario, the last few years has seen one brand become a name to reckon with and give a good jolt to not just desi brands but also well-placed MNCs like Hindustan Unilever (HUL) and Nestle. `Patanjalf as an indigenous brand has grown by leaps and bounds in the Indian FMCG market and has in particular everyone run for their money and share. It's all thanks to the face of Brand Baba Ramdev who goes all out promoting the brand that shares his ideologies of `Swadeshi' and `Ayurvedic'. One seems to assume that he is the sole custodian of the renewed Swadeshi movement. In 2016, Baba Ramdev was seen fondly commenting on the competition, (something no FMCG would involve itself in, trust us we tried) he said, "Pantene ki pant gile hojayegi, Colgate ka gate bandh ho jayega, Unilever ka lever dhila ho jayega our Nestle ke panchi udd jayenge ghosle se.” (Pantene will wet its pants, Colgate’s gate will be shut, Unilever’s lever will become loose and the birds of Nestle will fly away). Baba Ramdev has even claimed that by 2020, Patanjali will surpass HUL and become India’s biggest and most selling FMCG. The claim seem to have rubbed many the wrong way and also amused lot others.

Esta historia es de la edición September 2018 de SOCIETY.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición September 2018 de SOCIETY.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE SOCIETYVer todo
Ending Is The New Beginning
SOCIETY

Ending Is The New Beginning

Pakistani author Sara Naveed writes on what’s considered a minority genre in her home turf. She discusses her love for writing romances…

time-read
3 minutos  |
May 2017
Writing On A Wet Wall
SOCIETY

Writing On A Wet Wall

Sudha Murty Speaks about her avatar as a bestselling children's writer

time-read
5 minutos  |
May 2017
Three Friends, One Love!
SOCIETY

Three Friends, One Love!

Find out how love for fashion brought three close friends to start the pret label, LoveGen…

time-read
4 minutos  |
May 2017
Summer Diet For Kids
SOCIETY

Summer Diet For Kids

WITH the arrival of the summer months and rising temperature each passing day, it really becomes a daunting task to keep a strict check on children’s health and maintain a proper check of their food intake.

time-read
2 minutos  |
May 2017
Real Life Heroes
SOCIETY

Real Life Heroes

Raveena Tandon Thadani and Dr Aneel Murarka unveiled the Bharat Prerna Awards magazine amidst much appreciation and applause

time-read
1 min  |
May 2017
Man Of Action
SOCIETY

Man Of Action

Magna Lounge was buzzing with excitement when the irresistibly hunky actor Vidyut Jammwal, dressed in a maroon body hugging t-shirt and black pants, dropped in to unveil the April 2017 issue of Health & Nutrition, the cover of which he had graced.

time-read
1 min  |
May 2017
Ira
SOCIETY

Ira

Theatre has never failed Bollywood in providing a continuous and talented supply of actors who have contributed adequately to make every film a delight. One such actor is Ira Dubey, who was born with theatre in her blood, but is now enjoying her stint in films too.

time-read
3 minutos  |
March 2017
acting matters
society

acting matters

you may remember her as the wheelchair bound character opposite amitabh bachchan in the film, te3n, but there is more to the versatile padmavati rao than just that role. find out more…

time-read
5 minutos  |
october 2016
the leading lady
society

the leading lady

aishwaryaa rajnikanth dhanush has been appointed as the un women’s advocate for gender equality and women’s empowerment in india. society catches up with the glamorous lady on the high profile opportunity and her other creative undertakings

time-read
7 minutos  |
october 2016
mother t our lord's bride in white sari!
society

mother t our lord's bride in white sari!

even as mother teresa got canonised amidst much fanfare recently, here is an interview the selfless and humble nun gave society in december 1982

time-read
7 minutos  |
october 2016