The monsoon season brings with it innumerable challenges and opportunities for the beauty industry, both at the same time. The high humidity index can play a spoil sport in an effort to keep make-up in place. Industry stakeholders bring in innovation, awareness, top notch marketing strategies to combat the concern and stay ahead of competition. From beach-proof to heat-resistant beauty products, the market is flooded with options. Keeping this in mind, we speak to top make-up brands and renowned make-up artists to get an insight into weatherproof make-up
KRYOLAN INDIA
Amita Raj
TREND IN WEATHERPROOF MAKE-UP
We have unique products like Dermacolor Camou age Creme and Dermacolor Fixing Powder, when it comes to weatherproof make-up. When used together, these products are highly water resistant, which make them a perfect all weather product.
TOP SELLING RANGE
Dermacolor Camou age Crème, Dermacolor Fixing Powder, Supracolor, Lip Stain, and HD Micro Foundation Mattifying Liquid.
STAR PRODUCT
Dermacolor Camou age Crème.
USP OF THE PRODUCT
An ECARF certified product, it provides high coverage. It is so versatile that it can be used for those who want to cover skin imperfections, and on a daily basis as well. It is a favourite of the professionals and is recommended by dermatologists.
FACTORS KEPT IN MIND WHILE CREATING THIS RANGE
The idea was to take make-up to the next level. Not only do we make make-up that is used for beauty purposes, we also offer a range that helps people with skin imperfections, like vitiligo, pigmentation, birthmarks, and more.
MARKETING STRATEGIES YOU HAVE USED TO PROMOTE THE RANGE
We work closely with dermatologists, who in turn recommend our product to their patients, while they undergo treatment for skin imperfections.
PLANNING NEXT
We continuously strive to keep ourselves updated with new technology. We are preparing ourselves and developing a range of products that will be suitable for the latest timing technologies.
DERMACOL
Ashish Girdhar | Managing Director | Sanash Impex (P) Ltd (Dermacol India)
TREND IN WEATHERPROOF MAKE-UP
We try to give our best in water proof, hypoallergenic and preservative free full coverage make-up cover with SPF 30.
Esta historia es de la edición August 2018 de Salon International.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición August 2018 de Salon International.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
COVID-19 TIMES: Online Education is a Boon
Since March 2020, India has been impacted by the deadly Coronavirus. The beauty industry was hit hardest because of the nature of work and resultantly, several salons and spas had to face closure. The segment which saw smooth sailing was online education, as now the academies used various platforms as an opportunity to address more students and include more courses
Daphne Bridgerton: The Blushing Beauty
Amanda Bell, Global Director of Education and Make-up Artistry at Pixi re-creates Daphne Bridgerton’s look in the period drama Bridgerton using products from Pixi
Top Nail Paint Colours
Recommended by Nail Artists
Skin Bio Remodelling: Recommended by Experts
Dermatologist, Trichologist Dr Vidushi Jain, Medical Head Dermalinks, shares her perspective on the aesthetic procedure
Riya Chandra
An Unending Quest for Learning
Trending Spring Hairstyles
At a time when the pandemic was roaring and lockdown had been affected, haircuts and hair colour services had taken a backseat. A year later, there are vaccines to combat the virus and people are flocking to salons to avail their services. Here are some of the hair looks that will be popular in 2021
Lokesh Verma
Tattooing is an Art
Grooming
Grooming
Digital Complexion by Kryolan: Make-up Revolutionised
The Digital Complexion range made with innovative ingredients has harnessed the latest technology to empower the make-up artist as well as the client
Alfonso Martinez
His Father’s Son. With hairdressing in his blood, Alfonso Martinez had a tough and demanding mentor in the form of his father. Through persistence and passion he was able to overcome most of the challenges and today has helped raise the bar of Spanish hairdressing. Today, Martinez is Director of Hairkrone Salons in Madrid and the Finalist for Spanish Hairdresser of the Year 2020/2021 at the Fígaro Awards
