Reinvent the Design With People at its Core

With absolute certainty it can be said that the way we see ourselves is perceived differently in a salon.

- AMIT AURORA

The act of design exploration discovers perspectives through frames, reflections, translucencies, and perforations. Space considers how we are seen, or not, just as much as how we see. In the beginning, visiting a salon was merely an activity. Before the big brands entered the space, there existed only stand-alone salons and they were all the same – stations and rooms designed in a similar format. As individual salons, the investment in design was not a priority for the owner until ‘branding’ began as a mark of ownership, trust and quality, globally. Branding evolved into a more sophisticated symbol of differentiation and identification for the customers to recognise and choose – the new mother of inventions, economy and designing. Evidently, the foundational characteristics were valid for salon brands as well, as consumers and producers became more demanding. The way a salon looks, feels and provides services, its core design idea becomes the key factor to democratise user experience with identification of the salon brands. Reverting back in time, the vintage design techniques had their own charm with a wide variety in décor styles, palatial elements and heavy ornamentation. Designers also coordinated the retro styles with rustic, industrial and eccentric furnishing, and elements. Soon, the era witnessed tension between styles and periods in design, like ornamentation or minimalism, or contemporary fusion. Eventually, the idea of pure design became personal and boring.