Veronica Chou needed a break. It was 2014. She was fast approaching her 30s and had already achieved enormous success in fashion, the same industry conquered by her father, Silas Chou, and his father before him. Since founding her company in 2008, she had brought at least a dozen mainstream brands, like Ed Hardy, London Fog and Candie’s, to China during the blossoming of the nation’s middle class that drove enormous demand for western brands across the country.
“We opened up 1,000 stores, not so much in Beijing and Shanghai, but in the second-, third- and fourthtier cities,” Chou says, recalling a breakneck pace of working that, in her family, seems to be hereditary. “But the experience there really was eye-opening: every time I stepped out of the plane and walked into a sand cloud. For anyone who’s lived in Asia, we remember everyone was talking about the air pollution back then. After a long day of work, I’d go home and wash my face and hands and they were all black.”
“We know that people care even more about sustainability after Covid-19. I’m not making party dresses. If you want a dress, go rent one or buy second-hand”
Chou decided to go on a seven-day trek in Nepal to clear her mind, and her lungs. She meditated and spent her days practising yoga, and one night she woke up and experienced a moment when she knew that whatever she did next would revolve around sustainability. In March 2015, she sold her stake in the company, Iconix China, to its American joint venture partner for US$56 million.
“I had this epiphany that whatever I do has to have a bit more of a purpose,” she says.
Esta historia es de la edición January 2021 de Tatler Hong Kong.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición January 2021 de Tatler Hong Kong.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
THE LAST WORD
Every issue, we ask our cover star a round of quickfire questions that give us a little more insight into their personalities. This month: Gulf Kanawut lays it bare
WOMEN AT THE WICKET
Asia's women's cricket teams from outside the Indian subcontinent have been rapidly rising up through the ranks, creating opportunities, breaking barriers and changing the game as they go
TIME TURNER
A 2024 Turner Prize nominee, British Filipino artist Pio Abad talks to Tatler about carrying on family legacy, unearthing historical connections and why the Philippines is always at the core of his work
ROYAL RICHES
Ahead of the opening of Prince and the Peacock, Black Sheep Restaurants' latest establishment, Tatler joins the hospitality group on a culinary pilgrimage to India
MAKING HER POINT
Foil fencer Daphne Chan is happy to see the rising interest in her sport since Cheung Ka-long's historic win, and is headed to the Games with impressive wins behind her. But she's not allowing the pressure to get to her, and is most excited about who she might meet in Paris
IN IT TO WIN IT
Hong Kong freestyle swimmer Ian Ho, whose Instagram handle @Amphlb_ian playfully alludes to his aquatic prowess, competed at the 2020 Summer Olympics in Tokyo and won silver in the men's 50 metres freestyle at the 2023 Asian Games in Hangzhou. This month, he will represent Hong Kong at the Paris Olympics. He talks to Tatler about making Hong Kong proud, life as a student and professional athlete-and why relaxing is the way forward
UNFINISHED BUSINESS
Two-time Olympic swimmer Camille Cheng thought Tokyo 2020 would be her last Games, but competing in Paris was too big a draw for the French Chinese athlete
INTRIGUE AND INTRICACIES
Parisian artist Ugo Gattoni takes us through his elaborately designed poster for the Olympics and Paralympics in his home city this month
Crafting a New Legacy
Nicholas Lieou, creative director of high jewellery at Chow Tai Fook Jewellery Group, is reimagining jewellery, as the brand celebrates its 95th anniversary
A Lasting Legacy
Tatler explores Cartier's latest Watches and Wonders novelties with the maison's image, style and heritage director, who explains how the luxury house continues to create designs that are relevant today, yet rooted in legacy