More than Make-up

Make-up artist Natasha Moor, founder of the eponymous cosmetics brand, talks about being stocked at Sephora, her mission to empower women and her charitable initiative #DoMoor

- Tara Sobti

As many a bride will concur, Indian weddings are like marathons: four-day affairs with countless outfit changes, extravagant jewellery, multiple dance performances, upwards of 300 guests, mountains of food and copious amounts of alcohol. It takes an army to bring these functions to life and with so many moving parts they can often feel incredibly overwhelming. As the go-to make-up artist for countless brides, Natasha Moor has become a fairy godmother of sorts, lending a sense of calm to otherwise frenetic events.

A search on Instagram using the hashtag #MakeupbyNatashaMoor will return more than 1,000 images of women in complete Indian formalwear with radiant complexions credited to Moor. “Brides usually book me eight months to a year in advance. In some cases, they don’t even have a confirmed venue. I’ve even had a few brides reach out before they had their grooms,” says the 30-year-old ascendant beauty mogul.