Meet Alia Farouk and Nisa Ashman: cousins and co-founders of the demi-fine jewellery brand Olena Jewellery. Launched in 2020, the indie brand is all about celebrating the wearer’s creativity and personal style with lovingly crafted pieces that are meant to last a lifetime.
Drawn towards minimalist demi-fine jewellery that left room for creative and stackable styling, the girls took a leap of faith when they founded Olena in 2020. All the pieces in Olena’s collection are gold vermeil plated: a technique that coats a base of 925 sterling silver with 18-karat yellow gold. A year later, the brand’s clientele included fashion mavens and influencers like Kim Raymond, Alia Bastamam, Brynn Lovett and many more.
Read on to learn how Olena’s vibrant pieces reflect the unique values and voices of its founders.
What made you decide to start Olena Jewellery together?
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