The millennial’s plain-to-pretty regimen is as quick as a digital jiffy. From celebrity beauty blogs to mascara wand-wielding cyber fairy godmothers, looking rad is just a ‘ping’ away.
She’s 20-something — she walks around wearing innerwear as outerwear with undeniable swag, wakes up to burpees and smoothies, and looks ‘gorgeous’, whether at work or at a workout. Her superpower is going from bedhead to ‘totally lit’ in minutes. For the millennial Cinderella, let’s call her Instarella, the makeover is no biggie. The internet is her chariot to a world where beauty parlours are passé, beauticians are obsolete and make-up, as we know it, is lame. If she wants the Scarlett Johansson pout, she goes straight to the source, ScaJo’s beauty blog. Ditto, Katy Perry’s winged eyes, Kristen Stewart’s edgy blow-dry or Alia Bhatt’s contoured cheekbones. Her fave celebrities are more than happy to share their beauty fixes in return for her loyalty — read LB/FB (like back/follow back). And hey, who needs Prince Charming when the ‘glamouratti’ is wooing her 24/7 via vlogs, blogs, grams, Snapchat stories, posts and memes? Everything she needs to know is a mere ping away. From how to make her eyes pop to how to put together an ensemble that morphs from trendy executive to party slayer in 9-8-7-6-5- 4-3-2-1…bam! Done.
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Esta historia es de la edición August 2017 de Verve.
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Making Amends
This generation’s penchant for thoughtless consumption gets Madhu Jain roiled up, and she wonders if nature is getting its own back for our missteps…
Diamonds With Provenance
In keeping with the company’s commitment to environmental and social responsibility, Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co. and chairman and president at The Tiffany & Co. Foundation, enlightens Shirin Mehta on the efforts that make the jewellery giant an industry leader in transparency
SARTORIAL ECONOMICS
Sisters Tashi and Tara Mitra demonstrate to Akanksha Pandey how deviating from the mainstream can bend the way we think, live and dress
NOTES TO SELF
An anthropomorphized tiger’s perspective, a viscerally worded futuristic interpretation of loss, a critique of performative activism, a meta reflection on the earth’s crises. Told through different lenses, Janaki Lenin, Indrapramit Das, Keshava Guha and Roshan Ali’s stories — written exclusively for Verve — attempt to make sense of the fraught reality that we exist in today
The Eternal Optimist
As Generation X and xennials grapple with fully transitioning to conscious living, young millennials and Generation Z are leading the charge to reverse human-caused environmental damage. Sahar Mansoor, founder and CEO of the Bengaluru-based zero-waste social enterprise Bare Necessities, has a simple overarching philosophy: consume less and stay positive. Verve gets deeper into the mindset of the action-oriented earth advocate
Redemption SONGS
Indian music festivals have been demonstrating a refreshing sense of responsibility in terms of their ecological impact. Interacting with stakeholders who strive to make these large-scale events greener, Akhil Sood investigates the reasons behind the improved attitudes of audiences and the increase in corporate support.
earth hour
Crafted using nature’s elements, these dials draw inspiration from the many heterogeneous materials and hues around us.Verve turns its lens onto a mesmerising few
THE KIDS ARE ALL RIGHT
Children are holding adults accountable for both the grim future they are facing and the toll this is taking on their mental health. Madhumita Bhattacharyya initiates conversations with families of young climate activists and observes the extent to which parenting has changed in the face of catastrophe
NATURAL JUSTICE
Most of us are only just waking up to the urgency of climatic action. When the stakes are so high, what can individual action solve? Mridula Mary Paul, an environmental policy expert, is proof of the tenacity needed to effect systemic change. It’s not glamorous, and the rewards are few and far between, but that doesn’t stop her from aiming big, finds Anandita Bhalerao
Along For The Ride
Navigating Indian streets as a woman is hard enough. But what is it like while riding a bicycle? Bengaluru-based Shreya Dasgupta, a regular cyclist, speaks to five urban women about the pros and cons of this increasingly popular means of transport.
