INDUSTRY INSIGHT
What's On Dubai|September 2020
Is the moshpit a thing of the past? When can we hit the dancefloor again?
INDUSTRY INSIGHT

When it comes to entertainment, Dan Bolton is one of the most switched on industry experts in the UAE. From the creation, design and delivery of live events to managing a whole range of talented artists – think musicians, dancers, acrobats, DJs, and so much more – his Dan Bolton Creative Management Agency has been at the epicentre of some of the most talked about gigs in the country. We ask Dan to reflect on 2020 so far and predict the months ahead…

Your reaction when the Coronavirus pandemic hit and wiped out live events?

It was like being hit by a truck. In the events industry we plan for every scenario but this time the problem was way bigger than anything we could solve. My team and I slowly started to put some plans in place to manage the situation the best we could given that none of us had ever been faced with a challenge like this before.

How did you use your time during lockdown?

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