How Omega did US$13 million of business in four hours, and what we can learn from this.
Gather round, and I’ll tell you a story about Omega and #Speedy Tuesday…Now, you’ve probably heard about the gloomy atmosphere at this year’s watch fair, and exhibitors and guests alike seemed unusually restrained. There is already so much news on this front so I won’t flog a dead horse here, especially when I have happier news to report. Before I get to this, I need to set the stage properly.
The term “Speedy Tuesday” was first coined by Robert-Jan Broer, the founder of watch blog FratelloWatches. Its premise was simple – as a recurring topic, various aspects of the Speedmaster would be explored weekly, one Tuesday at a time. This soon became a movement with its own hashtag, #SpeedyTuesday, with people posting pictures of their Speedmasters on social media every Tuesday, just like the original’s schedule.
Esta historia es de la edición Spring 2017 de World of Watches.
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Esta historia es de la edición Spring 2017 de World of Watches.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
BRAND ELEVATION
On the sidelines of Geneva Watch Days, Bulgari CEO JeanChristophe Babin talks about the challenges of having one brand identity across all categories, and tells us what he really thinks of watch fairs.
EVEN MORE HANDS
For the third year in a row, the collective WOW team shares the watches we ponied up for. As always, we include a couple of fantasy pieces and more than a few fails.
CONCEPTS AND CONSEQUENCES
What is the legacy of concept watches? What happens when the show is over and it is time to actually manufacture them? How do these ticking research labs translate into actual, wearable timepieces...if they ever do?
THE QUESTION OF SUCCESSION
In the watchmaking industry, a company’s longevity is oftentimes measured not in decades but in centuries. What then happens to a brand beyond its founders? We speak to three CEOs to answer this question.
LEAPS AND BOUNDS
The quest to add one day to a month every four years may seem like a mundane task in the digital age, but achieving this mechanically is anything but.
FLIP SIDE
Omega celebrates the first human flight orbit the moon with a new Speedmaster Dark Side of the Moon.
SNAPPING BACK
A powerful showcase for a one-of-a-kind constant force mechanism, the Girard Perregaux Neo Constant Escapement is now available for everyone.
GO FOR GOLD
Forty-five years after Piaget released its allgold Polo 79 luxury sports watch to critical acclaim, the maison revisits this iconic collection with a new ultra-thin movement.
CLEAR WINNER
Hublot's fourth collaboration with Takashi Murakami puts the artist's joyful flower motif at the centre of a bold new case design.
HISTORICAL TRIBUTE
Parmigiani Fleurier launches a new version of their Tonda PF Hijri Perpetual Calendar with a vivid green dial.