How Omega did US$13 million of business in four hours, and what we can learn from this.
Gather round, and I’ll tell you a story about Omega and #Speedy Tuesday…Now, you’ve probably heard about the gloomy atmosphere at this year’s watch fair, and exhibitors and guests alike seemed unusually restrained. There is already so much news on this front so I won’t flog a dead horse here, especially when I have happier news to report. Before I get to this, I need to set the stage properly.
The term “Speedy Tuesday” was first coined by Robert-Jan Broer, the founder of watch blog FratelloWatches. Its premise was simple – as a recurring topic, various aspects of the Speedmaster would be explored weekly, one Tuesday at a time. This soon became a movement with its own hashtag, #SpeedyTuesday, with people posting pictures of their Speedmasters on social media every Tuesday, just like the original’s schedule.
Esta historia es de la edición Spring 2017 de World of Watches.
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Esta historia es de la edición Spring 2017 de World of Watches.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
DARING VENTURE
Tudor partners Swiss Watch For New Boutique at The Exchange TRX.
GEEKING OUT
The biggest artisanal watch enthusiasts gather in Singapore for a weekend unlike any other in our region of the world.
INDEPENDENCE DAY
Once seen as niche players, independent watchmakers are increasingly visible within the industry as reflected in this year's edition of the Grand Prix d'Horlogerie de Genève.
DYING OF THE LIGHT
Hamilton updates the Khaki Field Murph once again, this time with a sparkling new white dial and a robust stainless steel bracelet.
OPEN SECRET
Ernest Borel left no stone unturned when creating the Grandeur Skeleton duo.
GOTHIC INSPIRED
Ernest Borel's Grandeur Big Date leans into the famed European architectural movement.
LIGHT TOUCH
Maurice Lacroix adds ultra-light titanium options to their ever-expanding Aikon collection.
LAST WORD
Longines introduces a smaller version of the Spirit Zulu, this time in titanium.
RACING PEDIGREE
Bell & Ross brings the worlds of motoring and aerospace together in the BR-X5 Racing.
AUTUMN HUE
Grand Seiko continues its celebration of the 20th anniversary of Calibre 9R with the limited edition SBGA499.
