Next year is going to be a big one for Atherton Bikes with a new range of models in development and now global distribution, all thanks to the brand’s successful crowdfunding venture.
The Atherton’s bike brand raised a ridiculous £1.5million in just 17 days, smashing its initial target of £600,000, meaning Atherton Bikes will soon be found on trails all over the world.
The first 50 Atherton Bikes have now been sold to eager investors who jumped into the crowdfunding venture, hosted on Crowdcube. The big idea is that all this extra money lets the brand increase its production and lower its costs, shaking up the big players in the bike industry.
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Esta historia es de la edición January 2021 de Mountain Bike Rider.
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