The Dream Roll

Becky Goebel talks the future of bike culture and female empowerment

- Becky Goebel

It’s not a man’s world in the motorcycle game and women aren’t the ones on the back of bikes anymore. Men aren’t telling us which way to go—we’re at the front, leading the pack, in more ways than one.

It’s the dawn of a whole new generation of motorcyclists — Women Who Ride. The whole culture is upside down, and we’re to blame. There are women’s motorcycle meet-ups that are bigger than international motorcycle shows. Sales of brand-new bikes to women are up over 150 percent in the last year. Women are building bikes, fixing bikes and running global motorcycle companies. The tables are turning and today there are almost as many women on the road as there are men.

I am Becky Goebel, a 26-year-old female writer, photographer and content creator for some of the largest motorcycle magazines in the world, a motorcycle brand ambassador and model, a stunt rider for TV shows, movies and music videos, a motorcycle event producer, and the co-founder of one of the largest gatherings of women on bikes in the world, The Dream Roll.

Through the power of social media and the internet, the world of women on bikes has come together in real life. Each summer we gather at a remote location in the Pacific Northwest for a weekend of riding, camping, partying and being in an atmosphere where we can say and do whatever the fuck we want. In year four of The Dream Roll, we have quadrupled our attendance numbers. This September, my business partner, Lanakila MacNaughton of The Women’s Moto Exhibit, and I are expecting over 1,000 women at our new location just outside of Bend Oregon. The event sits on the edge of a lake, a winding gorgeous, 45-minute ride from Crater Lake and right at the mouth of miles and miles of dirt bike trails.