The final ten Brough Superior SS100 motorcycles were made in 1940, the last of a very special breed. That is until 2008, when the grandson of a British bespoke tailor, Mark Upham, acquired and consolidated the Brough trademarks. Perhaps Upham’s grandfather and George Brough had sold complementary outfits to the same clients—the forebears of those in the Distinguished Gentleman’s Ride, and every suited racer today.
Upham went about resurrecting Brough in its original spirit, with an initial bespoke recreation of the racing version of the Superior SS100 Pendine, dubbed the SS101 and available to order for a cool $250,000. He then sold on the Brough rights for motorcycles to Thierry Henriette, who set up BSM (Brough Superior Motorcycles) at its new headquarters in Toulouse, France, a hotbed of aerospace engineering firms.
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