AS FOUNDER OF ELECTRO- Harmonix, Mike Matthews certainly deserves his 2012 Guitar Player Hall of Fame Award for Manufacturing Legend. But the man is also a force of nature. He’s someone I’d bet would laugh during a zombie apocalypse with unlit cigar in hand and a master plan for continued existence in tow—well, as long as the fish were still biting. His company has survived union thugs, bankruptcy, strong-arm tactics in its Russian tube factory, and five decades of competing in the roller-coaster-in-flames wild ride of the guitar industry.
Matthews is also one of the last icons of the spontaneous, innovative, and well educated hippie entrepreneurial clan that challenged and changed the music industry—even if that spirit caused a few problems here and there.
“Back in the ’70s, I stupidly smoked too much pot, drank too much liquor, and I jumped on every good idea I had,” explains Matthews. “Eventually, I had too many problems at once, so Electro-Harmonix collapsed in the early ’80s. That was painful. But I got the business back, and when I did, I was more conservative. I waited patiently until it was really the best time to produce a product. Because of that, we’re now financially strong, and we can move on anything that’s hot. Patience is important.”
As EHX moves into its 50th year, it will continue to develop a balanced mix of inventive and traditional products. Matthews wouldn’t offer any tantalizing peaks at groovy new pedals— sigh—but he did reveal that the company plans to branch out into amps, such as a revamped Sovtek MIG-50 head (now under the Electro-Harmonix label) and a reissue of the Dirt Road Special solid-state combo.
My very first guitar effect was an LPB-1.
Esta historia es de la edición February 2018 de Guitar Player.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición February 2018 de Guitar Player.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
How I Wrote..."Year of the Cat"
AI Stewart reflects on his beguiling hit, some 10 years in the making.
UAFX
Teletronix LA-2A Studio Compressor
LINE 6
POD Express
MAN OF STEEL
He brought the Dobro to centerstage with his dazzling talent. As he drops his first album in seven years, Jerry Douglas reflects on his gear, career and induction in the Bluegrass Hall of Fame.
HIGH TIME
The new MC5 album took more than 50 years to arrive. The band members have all passed on, but the celebration is just beginning.
58 YEARS OF GUITAR PLAYER
As Guitar Player moves full-time to its online home, we look back at some of its greatest stories in print.
DRAGON TALES
In a Guitar Player exclusive, Jimmy Page sheds light on the amplifiers behind his Led Zeppelin tone and how they live again in his line of Sundragon signature amps.
CLOSER TO HOME
Rehearsal space, studio, vessel and abode Diego Garcia's boat is the home base for his new album, as well as his musical life as the seafaring Spanish guitarist Twanguero.
Funk Noir
With The Black Album, Prince made his greatest-and most infamousmusical statement.
Medium Cool
Striking the middle ground between its Thinline brethren, Gibson's ES-345TD remains a versatile, if underrated, gem.