Artist of the year - Yungblud - How to win fans and influence people
Rolling Stone UK|December 2022/January 2023
Love him or hate him, Yungblud exemplifies what it means to be a Gen Z rock star. Dominic Harrison harnessed an influencer model to rise to fame but in 2022 proved he's well on the way to becoming a British pop culture icon. Rolling Stone UK goes on the road with our Artist of the Year to find out how he intends to use more than his highenergy persona to be taken seriously.
By Hannah Ewens. Photography by Kosmas Pavlos
Artist of the year - Yungblud - How to win fans and influence people

While Dominic Harrison was unwinding with a pint in a bar in Portugal recently, a stray bloke from a stag do asked him if one of his mates could come over. Harrison, ever the people pleaser, said yes. The rest of the stag party went to bed drunk, but this friend came over and started drinking with the singer known to the world as Yungblud. My wife is a big fan, he told Harrison, but I think you're a bit of a dick. Harrison entertained this man and his monologue because he is used to interactions like this a portion of the general public finds his animated persona irritating and something about his relentless enthusiasm invites what essentially amounts to abuse. Strangers speak to him as though he's a toddler or not really in the room. These scenarios in which Harrison plays unpaid therapist to his adversaries are why he must soon move from his home on Old Street, a siren call of a roundabout in London for people without respectful boundaries to gather: bankers, tourists and 20-somethings from Essex.

I just don't know why you're always so fucking excited all the time, like on the telly, the man informed Harrison.

I don't believe it. I told him: I'm on the fucking telly, of course I'm excited, Harrison relays to me in his Yorkshire accent. What would you do if you're on the telly and radio?

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