New Delhi artist manager Ritnika Nayan has authored a book that insightfully navigates India’s budding music culture
ACCORDING TO RITNIKA NAYAN, the biggest hurdle the Indian indie music scene faces is the lack of education around it. The Hub (India’s first book on electronic music, 2010) author and Music Gets Me High founder realized there was no one around to help indie artists, managers, PR professionals and producers who wanted to get involved. “Over the years, I’ve noticed that artists in India were asking me the same questions over and over again,” says Nayan. “There was nowhere they could go to get the information they needed pertaining to the Indian market.”
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