Team India captain Rohit Sharma was just beginning to field questions from the press after India’s thumping win in the Asia Cup final when he was interrupted by the deafening sound of crackers being burst outside. He paused, allowed the noise to die down and then, almost instinctively, remarked, “World Cup jeetne ke baad phodo, yaar (Burst the crackers after we win the World Cup, guys)!” While Rohit’s comment was in jest, it does encapsulate the mood of a cricket-mad country that has been experiencing an extended title drought at the world level since 2011 when M.S. Dhoni led the Indian team to victory.
There could be no better time and place to end that pain than the 2023 edition of the ODI (one-day international) World Cup. If there was a 28-year gap between the time Dhoni’s Daredevils lifted the cup and when Kapil’s Devils won it for the first time in 1983, the hope is that ‘Rohit’s Roarers’ will end the impasse in this edition. The ODI World Cup is considered the G20 of cricket, the epitome of the white ball limited overs version of the game. Since the inception of one-dayers in 1975, the World Cup has emerged as cricket’s showpiece event, gaining worldwide acceptance and also the biggest prize money in the sport—the 2023 edition has a total purse of $10 million or Rs 83.3 crore. The previous edition saw a global cumulative live audience of 1.6 billion viewers: expect a jump by at least 40 per cent this time as the circus moves across 10 venues, covering a total of 48 games spread across 46 days.
INDIA’S STRENGTHS
Esta historia es de la edición October 09, 2023 de India Today.
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Esta historia es de la edición October 09, 2023 de India Today.
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He gave the beat to the world
He would pick up the rhythms of each experience of mobility and weave them into his taals. Thus it was that he reflected joy and laughter in rhythmic cycles...such was the magic of Zakir's fingersText and photographs by Raghu Rai
KERALA TOURISM CAMPAIGN, 1989 - TICKETS TO PARADISE
All it took was a catchy tagline-'God's Own Country'-for the world to discover Kerala's wealth of natural beauty. It remains among the best tourism ad campaigns, earning the state a place among top 10 international destinations
SPIRITUALITY - THE GURUS OF COOL
Among the cult Indian gurus, no one had a bigger hold on western minds than 'Osho' Rajneesh. He's also perhaps the role model for the enterprise-building gurus of today
RETAIL SHOPPING - THE MALL MANIA
Shopping malls, a 1990s innovation in India, changed the way the Indian middle class shops. Their success now lies in being 'shoppertainment' destinations, offering something for everyone
CULINARY RENAISSANCE, 1978 - TANDOORI NIGHTS
ITC's Bukhara and Dum Pukht turned the world to tandoori cuisine and had an enormous impact on the F&B industry. Decades on, they are still a pit-stop for celebrities and heads of state visiting Delhi
INDIAN WRITING IN ENGLISH - REVENGE OF THE NATIVE
Rushdie lit the way but Indian writing in English has taken a life of its own in the past few decades, with translated Indian fiction most recently having its moment in the sun
INDIAN ART - A BRUSH WITH GOLD DUST
The 1990s economic liberalisation came as oxygen, lighting up the Indian art scene. Today, artworks by established masters routinely go for astronomical amounts
FESTIVAL OF INDIA, 1982 - CULTURE CAPITAL
The Festival of India grew into a symbol of our 'soft power', introducing our art and aesthetics to a global audience while also helping rebrand our domestic products
THE INDIPOP TREND - DISCO GOES DESI
For ages, the film song ruled. Nothing else was audible. Then came Nazia, charioteered by Biddu, and Indian ears went into a pleasant madness. Literally, Disco Deewane. A whole genre was born
SHOLAY 1975 - THE BIRTH OF THE FANDEMIC
India had seen hits before. But Sholay seared into its collective psyche like a badland bullet. The effect was on a scale never seen before- one film creating a new mass folk culture. And a trail of monster blockbusters that still continues