Ajit Thakur is a worried boss these days. Heading a team of 200 people at aha, a leading OTT platform in Telugu, he has had at least 10 employees (whom he knows of) approached by a rival streaming giant. “It’s validating,” he says, “but also a pain to hold on to the flock.” For over two years, the Hyderabad-based CEO didn’t have to worry about the big OTT players. With Allu Arjun and Vijay Deverakonda as investors and brand ambassadors, stars like Samantha, Nithya Menen, Priyamani and Regina Cassandra featuring in its originals and a weekly dose of new content, aha built a subscriber base of two million. But now it has competition—plenty of it.
Esta historia es de la edición July 18, 2022 de India Today.
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Esta historia es de la edición July 18, 2022 de India Today.
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