Booming Ecommerce Opportunities Discussed At Locus Event

FMCG players are looking towards rural India as their new growth avenue. FMCG 2025 deliberates on capturing the mind space of millennials who have a shorter attention span and different priorities than the older generations.

- Shalini Nair

Locus, a global supply chain decision-making platform, hosted FMCG 2025: Unravel the future of FMCG’ on August 23 in Mumbai. Industry leaders like Unilever, Dabur, Tata StarQuik, Godrej Consumer Products, PepsiCo India, Nestle, Mondelez, VLCC Personal Care, among others deliberated on strategies, innovations, and revolutionary technologies in the FMCG supply chain industry.

Krishna Khandelwal, chief business officer of Locus chaired the panel on ‘How E-commerce is Disrupting the Consumer Market Space’, which had Nishith Aggarwal, director of customer development, route to market South Asia, Unilever; and K Radhakrishnan, co-founder at Tata StarQuik. The topic has raised questions on the existing operating model of FMCG companies. E-commerce companies have radically shortened the delivery cycle, and even though they are currently about 10 percent of the market, the growth rate of 24.8 percent signifies the disruption created in the industry.