Before We Do, Smile Please
Outlook|December 23, 2019
Couples and wedding photographers dive deep into the pursuit of atrangi —soar high in the air, or go boudoir topless...
Salik Ahmad
Before We Do, Smile Please

WINTER is here, which means the wedding season is on. There’s pressure to host the “perfect day”, make it memorable— something that will leap out of family albums, earn nth number of upvotes on Instagram and Facebook, or simply sit silently in the hard disc for the brides and grooms to go to when they want to press the refresh button. That’s not the only “memory” saved for posterity. For those getting married, the shooting begins months preceding D-Day. Pre-nup shots, a Western fad, are now an intrinsic part of big fat (even small and lean) Indian weddings. Couples contract professionals—the retinue includes photographers, make-up artists, managers—and travel to exotic locales in India (Kasauli, Manali, Ooty, Goa et al) and abroad to get the best shots possible. But all these have become quite blasé. Couples want their photos to be atrangi and would pay or do anything for what they consider picture-perfect. Anything to lollop towards uniqueness. What about striking a pose in the gondola of a hot air balloon? Like the way Vidya Balan and Farhan Akhtar promoted their Shaadi Ke Side Effects in 2014. Or, go commando in a done-up room for the latest in pre- or post-wedding photography: boudoir. Risque? People are willing to take risks—in the air, underwater, hanging by a rope from a cliff face, posing on airport runways, or on a sultry couch.

Esta historia es de la edición December 23, 2019 de Outlook.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición December 23, 2019 de Outlook.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE OUTLOOKVer todo
Pillars of Viksit Bharat 2024
Outlook

Pillars of Viksit Bharat 2024

The Hon'ble Prime Minister Narendra Modi's vision of Viksit Bharat 2047' represents a complete blueprint for the country’s prosperity during its Amrit Kaal towards attaining resolutions made for Aatmanirbhar Bharat’

time-read
1 min  |
October 11, 2024
Innovation in Healthcare Products
Outlook

Innovation in Healthcare Products

Vatsal Desai pioneering the path to healthier living in a growing India

time-read
2 minutos  |
October 11, 2024
A Master Weaver of Heart Health
Outlook

A Master Weaver of Heart Health

In the intricate tapestry of interventional cardiology, Dr Vashisth Das stands out as a master weaver, deftly navigating the delicate threads of life and technology to mend hearts and restore hope

time-read
2 minutos  |
October 11, 2024
Viksit Bharat 2047: Empowering India through Education & Self-Reliance
Outlook

Viksit Bharat 2047: Empowering India through Education & Self-Reliance

As India approaches 2047, the centenary of its independence, the dream of a “Viksit Bharat” – a fully developed, selfsufficient, and inclusive nation – is steadily turning into reality.

time-read
4 minutos  |
October 11, 2024
Revolutionising New Age Learning
Outlook

Revolutionising New Age Learning

A visionary leader and an educationist par excellence, GS Patnaik shares with the Outlook Group his approach towards driving Value-based and holistic learning initiatives

time-read
2 minutos  |
October 11, 2024
Pioneering Social Transformation
Outlook

Pioneering Social Transformation

Achyuta Samanta dedicated to bringing about social change through education and social services for people at the grassroots level

time-read
2 minutos  |
October 11, 2024
A Vision for Developed India
Outlook

A Vision for Developed India

The concept of Viksit Bharat” Developed India) embodies the aspiration for a prosperous, inclusive, and sustainable India. The framework for achieving this ambitious but achievable goal, in my opinion, can be articulated through some key pillars that serve as the foundation for national progress

time-read
2 minutos  |
October 11, 2024
Chasing Dreams Relentlessly
Outlook

Chasing Dreams Relentlessly

For the young and aspiring youth, Manu Bhaker is a fine example of how hard work and perseverance can help achieve set targets

time-read
2 minutos  |
October 11, 2024
Standing Tall as a Pillar in Healthcare Sector
Outlook

Standing Tall as a Pillar in Healthcare Sector

As technology is advancing and there is an upsurge in medical sciences, Yashoda Hospital is keeping up to its promise of providing top tier healthcare services using specialised and advanced medical technologies and equipment.

time-read
4 minutos  |
October 11, 2024
Upholding/Strengthening India's 'Viksit Bharat' Dreams
Outlook

Upholding/Strengthening India's 'Viksit Bharat' Dreams

Landmark Crafts Pvt. Ltd., Ghaziabad, Delhi-NCR, is a flourishing enterprise where necessity, keen identification of agap and the right timing of launching HP Self-Drilling Screws in 1995, backed by grit, is a perfect recipe of a success story that pioneered an industry. Mr Pankaj Lidoo and MrVipin Lidoo, Directors of the company, hailing from Kashmir, have set their target to achieve India's dream of a Viksit Bharat by 2047 with visionary zeal

time-read
2 minutos  |
October 11, 2024