India’s growing awareness of artisanal chocolates has consumers paying more for better quality and healthier alternatives as more companies enter the fray to produce high quality, hand-crafted chocolates made of primarily locally sourced ingredients.
Mason & Co, the celebrated bean-to-bar chocolate maker in Auroville, Pondicherry, is owned by French husband-wife duo Fabian Bontems and Jane Mason.
The company works directly with organic certified farms in Tamil Nadu and Karnataka and offers many kinds of chocolate bars made from single origin Indian cacao. Over the past few years, India has witnessed a burgeoning trade in cacao, which is used in making high quality and gourmet chocolate. Companies like Mason & Co specialize in high quality, hand-crafted chocolates that encourage consumers to discover and find a connection to locally produced chocolates. Nowadays, consumers are not only becoming more conscious about the product’s origins but they are also open to trying out a variety of flavors.
The two chocolatiers confirm this rising trend and say that consumers are becoming more discerning about the quality and health benefits of chocolate. “Chocolate snobbery is heavily on the rise as consumers have started taking to 72%-80% dark bitter chocolates. We make organic dark and vegan chocolate. Our flavors are very classic and we want people to enjoy their favorite flavors,” says Jane Mason, trained Chocolate Maker and Raw Food Chef who has teamed up with her husband Fabian Bontems, a Sound Engineer by training, to set up Mason & Co.
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