Vegetarians, Bring It On
Progressive Grocer|December 2018

The demand for proteins in India, for food and feed, is expected to increase significantly in the next 5-10 years and there is great opportunity for the local industry to foray into plant proteins ingredients business as well as plant protein based food products. Seeing the attractiveness, quite a few Indian players from allied industry segments are entering into the plant proteins category.

Dr. Satyanarayana
Vegetarians, Bring It On
The number of food products and diets launched globally with higher protein content has increased in recent years. A high level of protein was generally associated with categories like sports nutrition, weight management, infant nutrition, etc. However, in the past few years, proteins have become mainstream food ingredients and are being increasingly used in other categories like energy bars, meal replacements, healthy snacks, yogurt, smoothies etc.

Some of the characteristics of protein that determine its applications in various products are:

Nutrition: Amino acid profile, containing all essential amino acids, absorption, digestion etc.

Functionality: solubility, stability, viscosity, foaming, transparency, behavior in acidic beverages, texture, moisture retention etc.

Clean taste: Neutral flavor, aroma

Clean Label: Non-allergen, Non-GMO

Processing: Damage to proteins during processing adversely impacts nutritional and functional properties.

Price: Cost of production/use

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