LIKE SO MANY of the best socialist products, Marcus Pfister’s The Rainbow Fish has been a runaway capitalist success.
The children’s classic, in which the most brightly colored fish in the ocean finds happiness only after handing over all but one of his glittering scales under duress to the gray grumps around him, has sold since its 1992 debut more than 30 million copies worldwide.
Whereas Rainbow Fish achieves transcendence through literally becoming colorless, the exact opposite was the case for The Rainbow Fish. Using an expensive and novel combination of holographic foil stamping and watercolor, the Swiss-born Pfister and his publisher, NorthSouth Books, produced a striking visual package that proved irresistible.
“The effect of the stamping was so nice that all the bookshops here in Switzerland put it in the windows,” Pfister recalled in a 2013 interview with Publisher’s Weekly. “We decided that I’d get only 50 percent of my usual royalties for the book, and only that way was it possible to make it work.” Looks like a win-win.
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Esta historia es de la edición June 2019 de Reason magazine.
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THE REAL THREAT IS AN ISOLATED CHINA
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Against Our Own Best Souls'
SISTER HELEN PREJEAN ON HERLIFE ASA WITNESS ON DEATH ROW
'THE POLITICS HAVE COME TO US'
HOW A CHRISTIAN CHARITY IN EL PASO ENDED UP AT WAR WITH THE TEXAS GOVERNMENT FOR HELPING UNDOCUMENTED IMMIGRANTS
MATERIEL LOSS
HOW THE U.S. MILITARY BUSTS ITS BUDGET ON WASTEFUL, CARELESS, AND UNNECESSARY 'SELF-LICKING ICE CREAM CONES'
'NOT A SUICIDE PACT'
HOW A 1949 SUPREME COURT DISSENT GAVE BIRTH TO A MEME THAT SUBVERTS FREE SPEECH AND CIVIL LIBERTIES
HOW MUSK CAN HELP TRUMP CUT TRILLIONS
DURING PRESIDENT DONALD Trump’s first term in office, the national debt increased by $8 trillion—due, in large part, to huge spending hikes that Congress passed and Trump signed.
THE IMPROBABLE RISE OF MAGA-MUSK
IS ELON MUSK A REACTIONARY WITHA DEFECTIVE BULLSHIT METER OR THE BEST PART OF THE SECOND TRUMP ADMINISTRATION?
A Free-Range Family
RIGHT NOW, CHILDHOOD is intensely meh. Maybe you read the recent report in The Journal of Pediatrics that said that as kids' independence and free play have gone down, their anxiety and depression have been going up.
Educulture Wars
THE CULTURE WAR is costing school districts billions, according to a report released in October 2024 by the UCLA Institute for Democracy, Education, and Access. The report surveyed superintendents at 467 school districts nationwide about extra expenditures they undertook because of increased conflict over culture war issues such as critical race theory, book chal- lenges, gender-related debates, and other politicized topics. The report estimates that such fights cost school districts around $3.2 billion during the 2023-2024 school year.
Q&A Penny Lane
PENNY LANE'S NEW Netflix documentary, Confessions of a Good Samaritan, delves into her life-changing decision to donate a kidney to a stranger. Known for her thoughtful and provocative storytelling, Lane has explored human connection and empathy in films such as Hail Satan? and The Pain of Others. Last October she spoke with Reason's Nick Gillespie and shared her emotional, physical, and philosophical experience with anonymous kidney donation and the challenges that came with it.
