Tata ensures that the brand continues to expand on the pillars of community and charity
A PUBLISHED AUTHOR, Harish Bhat is an ardent Wodehouse fan. Another thing he is fascinated about is the longevity of the Tata brand. “The average life of a Fortune 500 company is 40 years,” says Bhat, who is the brand custodian of Tata Sons. “We are now at about four times the average life, and still growing from strength to strength.”
A key reason for this, he says, is that the group has lived in harmony with the community. “It has given back to the community that it has lived in and served,” he says. According to him, the brand’s legacy has been built on two strong pillars—the community, which is not only a stakeholder in the business but also the very purpose of its existence; and the structure of the group, which ensures that 66 per cent of the equity of the parent company, Tata Sons, is held by the charitable Tata Trusts.
Bhat’s role is to ensure that the brand continues to expand on these two pillars. He undertakes various initiatives to connect with key stakeholders in order to mark events, so that everyone is reminded of the proud heritage and history of the Tata brand. He also ensures that the brand speaks a common language across all companies.
Esta historia es de la edición October 14, 2018 de THE WEEK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición October 14, 2018 de THE WEEK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
William Dalrymple goes further back
Indian readers have long known William Dalrymple as the chronicler nonpareil of India in the early years of the British raj. His latest book, The Golden Road, is a striking departure, since it takes him to a period from about the third century BC to the 12th-13th centuries CE.
The bleat from the street
What with all the apps delivering straight to one’s doorstep, the supermarkets, the food halls and even the occasional (super-expensive) pop-up thela (cart) offering the woke from field-to-fork option, the good old veggie-market/mandi has fallen off my regular beat.
Courage and conviction
Justice A.M. Ahmadi's biography by his granddaughter brings out behind-the-scenes tension in the Supreme Court as it dealt with the Babri Masjid demolition case
EPIC ENTERPRISE
Gowri Ramnarayan's translation of Ponniyin Selvan brings a fresh perspective to her grandfather's magnum opus
Upgrade your jeans
If you don’t live in the top four-five northern states of India, winter means little else than a pair of jeans. I live in Mumbai, where only mad people wear jeans throughout the year. High temperatures and extreme levels of humidity ensure we go to work in mulmul salwars, cotton pants, or, if you are lucky like me, wear shorts every day.
Garden by the sea
When Kozhikode beach became a fertile ground for ideas with Manorama Hortus
RECRUITERS SPEAK
Industry requirements and selection criteria of management graduates
MORAL COMPASS
The need to infuse ethics into India's MBA landscape
B-SCHOOLS SHOULD UNDERSTAND THAT INDIAN ECONOMY IS GOING TO WITNESS A TREMENDOUS GROWTH
INTERVIEW - Prof DEBASHIS CHATTERJEE, director, Indian Institute of Management, Kozhikode
COURSE CORRECTION
India's best b-schools are navigating tumultuous times. Hurdles include lower salaries offered to their graduates and students misusing AI
