BANKS' betrayal of loyal customers is laid bare in findings that millions prefer dealing with someone in person rather than an online service.
And it is not just older account holders who feel this way one in five 18 to 34-year-olds would rather bank face to face.
Among over-55s the proportion rises to nearly half, with 44 per cent saying they would rather visit a branch.
Former pensions minister Baroness Ros Altmann, 67, said: "Instead of prioritising profit, companies should consider customer needs as a whole by reappraising further branch closures.
"Discriminating against vulnerable groups should not be acceptable."
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