You might think that having an entire nation awaiting your Christmas campaign with baited breath would be every marketer’s dream, but the circus that surrounds the release of the retailer’s festive clip each year has become so staggeringly huge it’s in danger of becoming a poisoned chalice. It’s impossible to please everyone and in the social media age, when even the most seemingly banal things can inspire endless dissection online, a backlash is always brewing somewhere.
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Esta historia es de la edición November 04, 2021 de Evening Standard.
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