The only way is Ethic: what is the Sussexes' virtuous new venture?
Evening Standard|October 15, 2021
GRATITUDE sessions at the start of meetings. A dog listed as the company’s Chief Smile Officer. A keenness to attract investors who are “hippies”.
Katie Strick
The only way is Ethic: what is the Sussexes' virtuous new venture?

The Sussexes’ latest venture — becoming partners in an ethical investment firm called Ethic — might be their first foray into finance, but it certainly bears many of the hallmarks of the mega-brand they’re building. This week the couple were announced as “impact partners” at the £1 billion New York asset management company, co-founded by Londoner (and Prince Harry lookalike) Jay Lipman, a former Deutsche Bank exec who first met the Sussexes through friends and has reportedly visited them at their home in California.

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