Dubai Tourism Intensifies Efforts To Promote City As Safe Destination

Given the strong momentum created by a second-half rebound in 2020, the meeting explored ways of building on the gains during 2021

The Department of Tourism and Commerce Marketing (Dubai Tourism) has provided a positive outlook of the industry at a meeting held with key stakeholders and partners and highlighted the robust new safety measures deployed across sectors and new initiatives taken to further enhance the city’s position as a safe destination for global travellers.

Given the strong momentum created by a second-half rebound in 2020, the meeting also explored ways of building on the gains during 2021, a landmark year that will feature the UAE’s 50th-anniversary celebrations and the region’s first World Expo hosted by the UAE.

Presided by Helal Saeed Almarri, DirectorGeneral, Dubai Tourism, the meeting was held as part of regular dialogue with key industry leaders, paving the way for Dubai Tourism to exchange insights with stakeholders and work with them in aligning on initiatives and strategies.

Almarri commented, “Under the guidance and visionary leadership of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, our commitment to safeguard the health and wellbeing of citizens, residents and visitors formed the cornerstone of our recovery strategy since the start of the pandemic.