Mcdonald's Levels Up With M Safe Campaign

Say hello to your fave branch’s ‘health manager’

- JOHN LEGASPI

Before the height of social media, new TV commercials would be the talk of the town. From a dance craze started by twins in a shampoo video and an old lady turned-fairy who gives half a sports car in a biscuit ad to that “supportahan taka” line in a telephone campaign, these commercials with catchy tunes and colorful narratives became a part of everyone’s life then, which earned them a spot in Filipino pop culture.

Among these iconic commercials were the ones produced by fast food brand McDonald’s. Who can forget that “Karen, po” moment or that childhood love story with The Eraserheads’ “Ang Huling El Bimbo” in the background? What makes McDonald’s commercials great is how they would depict food as a tool to bind people together, creating intimate, special moments even in a public space like a fast food restaurant.

Today, this is what people long for in a country so slowly emerging from quarantine, if indeed they should emerge already. Consumers remain extra careful about dining outside.

Good thing, McDonald’s Philippines keeps on finding ways for Filipinos to get that magic, whether at its restaurants or in the comfort of their homes.

Even before dine-in services resumed in June, the fast food giant beefed up its efforts in assuring quality service and maintaining its restaurants clean with stringent policies for both their customers and employees.