Pilipinas Shell implements bigger price rollback

Major player Pilipinas Shell Petroleum Corporation has upped the ante in this week’s pricing competition at domestic oil pumps as it implemented a heftier rollback of ₱1.55 per liter on diesel products, beating the ₱1.50 per liter price cut first enforced by competitor-players Unioil and Clean fuel.

- MYRNA M. VELASCO

Shell’s pricing lead for diesel was immediately followed by PetroGazz; and this is seen as the likely trend that will prevail for most of the oil firms that have yet to announce their cost reductions.

For gasoline products, the price rollback was at a uniform ₱1.00 per liter; while for kerosene fuel, its cost was trimmed by ₱1.45 per liter.

As of this writing, the oil companies that already implemented price rollbacks include Unioil (as early as Sunday or September 13); then followed by Cleanfuel on Monday (September 14). Other players like Pilipinas Shell, PetroGazz, Seaoil and Total will have their price rollbacks on Tuesday (September 15); while the rest of the industry players are expected to follow.