It has been the trusted Discover for the most part, and there have been rumours of a Platina that is set to join its ranks as well. However, it is a sizeable chunk of the market and Bajaj has decided it should throw its best into the ring. Step in the Pulsar, a brand that is celebrating 18 years of existence in various shapes and forms, and indeed cubic capacity. This one, the 125 Neon, is the smallest in the range yet. Over the years, the Pulsar has staked its claim with its aggressive design and performance. With the new 125 Neon, Bajaj hopes to offer that same value to a fresh section of the market.
Design There is little that has changed as far as the Pulsar brand goes, the ones without alphabet suffixes anyway. The erstwhile Pulsar 135, the 150 and the 180 have all carried on the same basic design for nearly two decades.
There are some changes like the headlamp design, the introduction of clip-on handlebars and the ‘Neon’ badge. In essence though, the Pulsar 125 Neon today is pretty much the same motorcycle that Bajaj had debuted in the second facelift.
The silhouette, panels, instrument cluster and lamps remain unchanged. While for some of us this may appear to be not such a good thing, Bajaj hopes there will be others who will lap it up. The target audience would have to be those looking for a smaller capacity, cheaper option to become a part of the extended Pulsar family.
While all the panels remain the same, the Neon version gets bright accents on the side panels, and the 3D ‘Pulsar’ badge itself has been finished in a rubberised material in bright colour options, rather than the usual chrome.
Esta historia es de la edición September 13, 2019 de The Hindu Business Line.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición September 13, 2019 de The Hindu Business Line.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Covid Presents An Opportunity For India
India must attract investors exiting China post-Covid. Streamlining of project clearances and relaxation in FRBM norms will help
Did Alternative Assets Shield You From Covid-19 Volatility?
The assets closely linked to stock and debt markets could not stave off the losses
How To Put Aircraft To Bed
Preserving grounded planes, to get them up and flying at short notice, is a challenging task. Ashwini Phadnis captures the process
There Can Be No Going Back On WFH
Covid-19 has fast-forwarded the shift to ‘work from home’. However, some face-to-face connect will always be needed
UN, WHO Urged To Ensure ‘Benefit Sharing' Of Covid-Related Data
Biopharma firms should reach vaccines, medicines to poor nations at an affordable price, say civil society bodies
With No Clear Signal From Rlys, States Explore Ways To Bring Back Migrants
Quarantine centres, cross-country buses being arranged even as migrants hop on to boats, trucks and ambulances
Centre Allows All Neighbourhood Shops To Open But With Riders
Final call will be taken by local authorities; shopping complexes that draw fewer ‘outsiders’ are permitted to operate
Covid Impact Relatively Muted In India
Compared to Italy and the US, India’s rate of infection spread has been slow. This can be attributed to the strict measures in place
How Global Trade Will Fare Post-Covid
China isn’t likely to lose its pre-eminent position soon. India, for one, will need to make manufacturing globally competitive
How To Curb Harassment In The Virtual Office
Training and sensitisation are essential. Institute a strict dress code and chat etiquette to ensure professionalism during video calls