Music and entertainment group Sony Music cemented its long-term commitment to Singapore and South-east Asia as it opened its flagship regional headquarters in the Republic yesterday.
The company has declined to disclose the investment sum for this regional HQ, located in Duo Tower in the Bugis area.
The new office houses Sony Music Entertainment, Sony Music Publishing, and artiste and label services company The Orchard.
It also serves as the base for Sony Interactive Entertainment, the creators of PlayStation.
The company decided on Singapore because the city state “is already a hub for big tech players like Google, Spotify, Apple and ByteDance”, said Mr Shridhar Subramaniam, Sony Music Entertainment’s president of corporate strategy and market development for Asia and the Middle East.
The office will have an initial staff strength of 32, with close to 20 positions already filled.
Most of them will be in roles such as data analytics, “where you see what’s trending on social media, TikTok or YouTube”, said Mr Subramaniam.
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