MY JOURNEY IN COMMERCIAL PHOTOGRAPHY
Lens Magazine|April 2021
Life is a journey filled with lessons, hardships, joys, celebrations, and memorable moments that will ultimately lead us to our destination, our purpose in life.
JOSE JEULAND
MY JOURNEY IN COMMERCIAL PHOTOGRAPHY

The road will not always be smooth; Some of these challenges and excitement will test our courage, strengths, weaknesses, but makes our life exciting and fulfilling.

When I was planning to commence my photography journey, commercial photography never crossed my mind. I wanted to focus solely on documentary, travel, street, and doing an exhibition.

There were a couple of reasons why I was not planning to do this. I know that I was only able to do street photography. In the beginning, I was doing documentary and travel photography and contributing articles to magazines and photography exhibitions.

Managing lighting equipment was another world for me. One fine day, I bought my first strobe light and practiced with it often. Gradually, I received requests for corporate and portrait photoshoots. My experience grew; I acquired new skills and purchased more gear.

I like to challenge myself and face challenges. Eventually, I started embarking on big projects. It has been a self-journey, and I have improved tremendously by rigorously practicing while working. I had to manage multi-tasks such as client liaison, crew members, and the expected deliverables from the client - every single process was interesting for me.

Three and half years ago, my wife, Shanthi, and I founded our sister company, COCO Public Relations, and COCO Creative Studio. COCO Creative Studio is a creative, productive house that offers creative, commercial, and videography services.

We are an experienced and professional creative agency equipped with a large team that can handle small to large projects.

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