When Social Media Becomes an Obligation

Rachel Nelson works in marketing and social media. And yet here she challenges the way it is infiltrating our lives, changing workplace norms, how we see ourselves, and how we live our lives.

- By Rachel Nelson, Illustration by Ananya Patel

I was searching for a job during the pandemic. One of the first things I was told was: Have a social media presence. It will improve your chances of being hired. Employers want to see who you are as a person. They want to see your private life to know how you might act in your professional life.

This felt like a huge invasion of privacy. It would neither have been possible nor acceptable before social media. Why should an employer see what goes on in my life outside of work? Why would a prospective employer base their decision to hire me on the front I show on social media?

I was told to comb through my social media accounts, check if there was anything an employer might find objectionable, and make them as professional as possible. Having grown up when social media was for connecting with friends, the transition from a personal, generally private network to the public sphere has meant scrambling back to see if I posted anything stupid as a fourteen-year-old. Who didn’t?

I first got Instagram when it was only two years old and still essentially a photography app. There was no concept of influencers, and social media was as separate from work as home life. I still use Instagram primarily as a photo gallery, a place to store memories, and it has been private almost as long as I have had it. I have never been bothered about having followers, so the switch from this mindset has been a difficult transition.