Everton has signed a multi-year shirt sleeve partnership with Rovio Entertainment - the games giant behind the Angry Birds franchise.
The Angry Birds logo made its debut on the left sleeve of the Everton jersey during the Premier League fixture at Old Trafford against Manchester United on Sunday. The 2017/18 season is the first campaign in which Premier League clubs can carry sponsorship on the arm of player shirts.
Since launching in December 2009, Angry Birds has become a worldwide phenomenon with more than 3.7billion game downloads. The partnership with Rovio Entertainment, a Finnish-based company, will open a range of marketing opportunities to new global audiences for both parties.
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