Social media has played an integral part in the IPL’S GROWTH over the past 10 years and one can expect its role to grow in the coming years.
The Indian Premier League is in its 10th season this year, and it has been a rollercoaster ride for cricket’s biggest league ever since its inception in 2008. The tournament has been embroiled in controversies, but it still manages to attract a lot of eyeballs. The league is a hit not only on ground, where it is usually played in front of full stands, but also on the social media, which has played a pivotal role in its growth.
“IPL is the number one sports and entertainment property in the country; last year there were about 10.6 million tweets during the course of the season. So you can imagine the volume of conversation it generates,” says Aneesh Madani, head of Sports Partnerships for India and South Asia at Twitter.
Esta historia es de la edición April 8, 2017 de Sportstar.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición April 8, 2017 de Sportstar.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Tokyo Marathon Cancelled For Amateurs On Coronavirus Fears
Organisers in Japan cancelled the amateur portion of the Tokyo marathon, affecting around 38,000 runners, on fears about the spread of the new coronavirus in Japan.
Right Criteria To Pick The Tennis GOAT
What should the criteria be? What weight should be attached to each criterion? And what should not be considered as valid criteria?
The making of a batting behemoth
If Steve Smith dominated the Ashes in England in a dramatic, blockbuster fashion then his like for like a replacement, Marnus Labuschagne, is the Next Big Thing after an exciting summer of run-glut.
WHEN ACES WERE REWARDED...
It was an evening of nostalgia and celebration when the Sportstar Aces awards were given away in Mumbai.
A question of recognition
After a week of awards, one wonders if it’s only a departed player that one will be named after.
Thinking straight, thinking right!
“A lot depends on when I am bowling and what is required from me. That’s something I do when I play for India and I try to follow the same thing in the domestic circuit,” says Yuzvendra Chahal.
The Big Three and the Next Gen
Though the Big Three are very unlikely to retire during the same year, Judy Murray, mother of Andy, echoed the sentiments of many fans worried about the impact of their departures.
WAKING UP TO MENTAL HEALTH
Sport at large and cricket specifically has taken an inordinately long time to address the elephant in the room — the dark abyss of depression.
Like sunshine in a gloomy dressing room
Bangladesh quick Abu Jayed Rahi is new in the red-ball arena, but his swing brings back old memories — of James Anderson on green tops.
The league of the masses
With traditional clubs locking horns with the hard-working nurseries of the game, the I-League will continue to keep the beating heart of Indian football alive despite official apathy.
