Prince Of Premieres

Representing Princess in Southeast Asia since 1994, Boat Lagoon Yachting is also a distributor of Jeanneau and Sacs, and a Burgess representative. Vrit Yongsakul, Group Managing Director, explains why the dealership invests so much in bringing new models to Asia and how it’s able to offer clients a 360-degree service.

- Bob Tan

Vrit, what are Boat Lagoon Yachting’s biggest strengths?

Our biggest strength is that we invest heavily not only in stock boats, which allows our clients to experience the latest models and see a range of possibilities available to suit their lifestyle and preferences, but also in our after-sales team and large-part inventory due to the scale of our operations and volume of boats. We wholly own, run and operate our marinas and shipyards, and are active boaters ourselves, so our understanding of boaters’ needs is unique.

In addition, Boat Lagoon Yachting offers luxury charter services for customers who would like to try boating and a dedicated yachtmanagement division, so we offer a unique turnkey service and full boating experience to our clients. We also have an active brokerage department and offer help with resale, allowing owners to upgrade easily as we provide part-exchange.

We continuously challenge ourselves to be the first to provide new experiences to our owners, be it rendezvous gatherings, events in unique places such as the Louis Vuitton event we did in Singapore’s Marina Bay, cruising along the Chao Phraya river in Bangkok, and even tailored cruises in the Mediterranean on our own yachts for our owners.

We also regularly organise Princess demos and dedicated training courses and workshops with both European and local OEM (original equipment manufacturers), shipyards and service suppliers at our own marina and shipyards.

Having operated in Southeast Asia since 1994, what do you think are the differences of the yachting market compared to other parts of Asia or more mature markets like Europe and the US?