As Apple continues to expand its music service and offer consumers more functionality than ever, the company’s Apple Music Voice Plan, which rolls out with iOS 15.2, sets a precedent for content consumption. It sees Apple pivot to a future that’s both seamless and screenless.
INTRODUCING THE APPLE MUSIC VOICE PLAN
Earlier in the year, alongside the rollout of the third-generation AirPods, Apple announced its plans to launch a new Apple Music product, called its Voice Plan. The company called its new subscription tier for Apple Music as a service that was “built around the power of Siri,” offering users the chance to access all of the songs they know and love but in a new way.
The Apple Music Voice Plan allows subscribers - who pay $4.99 per month - access to the service’s catalog of more than 90 million songs as well as tens of thousands of playlists, hundreds of brand new mood and activity playlists, personalized mixes, and genre stations, alongside Apple’s award-winning Apple Music Radio via Siri on their iPhone. Why? It allows Apple to offer a cheaper subscription product than its current entrylevel $9.99 plan and better compete with Spotify, fulfilling a small but very genuine need for a service that helped users access music on their HomePod devices and AirPods without the full user experience.
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