With over 200 million inhabitants Nigeria is already by far the most heavily populated country in Africa. In the next 30 years the United Nations reckon on this number doubling, meaning that by 2050 around 410 million people will live here. After India and China, the country of Nigeria will then have the world’s third-largest population. The supply of drinking water is inadequate: until a few years ago only one in two people had access to clean water. The country’s infrastructure is also still in its infancy, so that Nigerians are continuing to have to resort to buying water in bottles – about 45 billion liters of it in 2019.
Huge potential for growth
In contrast, with a volume of approximately two billion liters the carbonated soft drinks segment is modest compared to the rest of the world. Accordingly, there’s huge potential for growth on a hotly contested market that primarily targets the as yet small but rapidly increasing middle class. This market is dominated by multinational companies. Alongside a number of medium-sized providers with three or four filling lines there are a vast number of small companies that are growing fast.
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