SAVE WHALES

Red Collar explains how its in-house project draws attention to marine conservation issues in dramatic and immersive fashion

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(1) The homepage features a slider, along with transitions imitating a huge ocean wave.

(2) Arrows below the cursor help to alert visitors that there are several photographs: slides can be dragged or changed simply by clicking on the edge of the screen.

(3) Navigation is straightforward – to go to the page of a specific whale or find the advice list, visitors can use the drop-down menu, where all the sections of the site are listed in one place.

(4) By browsing through the slider, users are always kept informed about how much there is they haven’t seen yet: visitors can clearly see the total number of slides as well as which one is currently active.

(5) For the main page we’ve picked the most ‘live’ photos, where whales are in movement in their natural habitat. It was extremely important that the images worked together well tonally; this helps to ensure the slide changes are seamless and that the wave effect looks natural.

Right now, there’s no shortage of people expressing their concerns about the environment. But is there anything that web designers and web developers can do? New York digital agency Red Collar believes the answer to that question is yes and took 14 days out to put their talents to good use.