Growth Pacing Startups

Headquartered in Singapore, moglix is the exceptional platform for the B2B sector providing superior online technology. The entity proffers wide spectrum of genuine industrial goods & products from top global and Indian brands.

- Rahul Garg

Startup ecosystem in India has seen an unprecedented growth in the last five years, particularly in the tech-nology sector. Due to abundance of funds, not only did the existing startups have a shot in the arm but also more entrepreneurs got the required courage to take a plunge. The last two financial years, 2014 & 2015 have been the most glorious times in the history of the startup ecosystem in India. The Indian startup ecosystem has witnessed close to $13 billion funding only into tech focused startups where 50 percent of this fund has been pumped into fresh startups with less than five years of incorporation!

This tide of growth has helped many startups mushroom at almost every nook and corner of the country leaving the density in the three top metros – NCR, Mumbai and Bangalore the highest! 80-90 percent of the startups are just the clones of the bigger ones who have successfully moped up huge funding and majority of them sparked the growth by utilizing the funds and creating quite an unsustainable growth model across the categories of startups. The moot question that everyone has remained elusive to, and silent about, is-what should be the best sustainable way to pace the growth? Be it boom time or doom time? The question finds relevance now like never before when the ‘startup dead pool’ rears its ugly head around the corner. So what should be the growth hacking and pacing strategy for startups in different situations and SWOT segments?

Time: Boom Time or Doom Time?